One thing most people don't think about is Lilongwe. Lilongwe is the capital city of Malawi, which is a country in southern Africa, but that's not why. No, I'm afraid for the true reason we must search far deeper than this trivial fact.
The real reason why no-one thinks about Lilongwe is actually quite simple, and it's amazing that it isn't said more often. I imagine people are just somehow embarrassed about the whole thing, but it's really nothing to be ashamed of: No-one cares.